Allura Partners appoints new CEO for Prime100

In mid-2021, Quadrant Private Equity (QPE) retuned to the pet food game, investing in Prime100, a fast-growing pet food maker that specialises in premium single protein products that are designed to help dogs and cats with potential allergies.

Boasting a track record of appointing Chief Executive Officers (CEOs) for other QPE backed investments, Allura Partners was delighted when engaged to execute the CEO mandate to appoint an executive to lead and grow Prime100.

Working closely with the Founders and the Board, Allura Partners conducted a search to identify and engage executives with the required skills, experience and attributes to execute the growth strategy.

Via extensive research of the pet food and pet care sector both locally and globally, Jason Gray, a Mars Petcare executive was identified and engaged. It was clear that Jason was exceptional, possessing all the required skills, experience and attributes including global experience to take ownership, lead and grow Prime100. This, combined with his passion for pets and the pet care sector, will no doubt ensure that Jason will be a huge success for this QPE backed investment.

Congratulations Jason!